High Definition (HD) digital images have a unique look that far exceeds the image quality of standard broadcast digital video and at the same time delivers the cinematic quality of film. This look is far better than the best looking digital video available anywhere.

Video projects shot with High Definition meets the needs of feature film clients with higher budgets who need the absolute pinnacle of quality in their production. It also allows the budget conscience client to obtain quality never before achievable. HD offers a level of detail that you've never seen before. In short, everything looks and sounds far more life-like and realistic.

Even when viewed in standard definition, the resulting video has almost six times the resolution and will look noticeably better than video shot on standard definition. What you get is beautiful, sharp images with detail beyond anything you've seen before in standard video.

An HD picture has a 16:9 aspect ratio and is big, wide and sharp, shaped more like a movie theater screen than the “squarish” pictures we're all used to on television. Variable frame rate options include 30 frames per second (standard television) or 24 frames per second (the film standard).

With HD production, your productions have the look and feel of true film at a fraction of the cost of film production. Standard Definition (NTSC in the U.S.) has a 4:3 aspect ratio and only shoots at 30 frames per second.

Some of the advantages of High Definition are the instant playback capabilities on the set, quicker turnaround for post production, and the cost savings of film, processing and tape transfers. Once you've experienced the world of High Definition, you'll understand what all the excitement is about. The bottom line is that your people, service, products and most importantly, your image, look better when they are shot with the HD cameras.

Standard Definition:
Standard broadcast quality, 3:4 aspect ratio, lines of resolution are visible, only 30 frames per second, and digital compression.

Film:
Extraordinary image, 19:9 aspect ratio, no immediate playback, developing takes time, and film is expensive.

High Def:
Extraordinary image, 16:9 aspect ratio, look and feel of film at a fraction of the cost, playback on location, and uncompressed digital video.

Compared to standard television (NTSC), the true HD image has twice the luminance definition - vertically and horizontally - and is twenty-five percent wider.

The biggest difference, and the greatest appeal of HD, is its clarity. True HD pictures are composed of 1080 active lines (1125 total) whereas current standard television pictures are composed of only 486 active lines (525 total).

While it is possible to see the lines that make up standard television pictures, HD lines are not at all noticeable. The fine-grained HD picture contains five times more information than does the standard television picture and is accompanied by multi-channel, CD quality sound. The difference in video and sound quality is dramatic.